Advice
Selling tips from “Queen of Real Estate” Dolly Lenz
01/08/2015 10:27 | Source: Cafeland
With her aggressively successful tactics, mega broker Dolly Lenz has sold over $8.5 billion in premium properties to rich and famous customers. Here are some of her valuable secrets for those looking to sell properties.


Dolly Lenz - "Queen of American Real Estate" 

Price is critical, but avoid shooting for the moon

In field of high-end properties, prices can absolutely reach the sky. However, asking an aggressive price for your home can have serious consequences that could prevent you from selling it. 

Nowadays, with the advent of ubiquitous property websites that offer listed property information, sellers can no longer afford to just let their properties sit there and wait to see what happens next. 

If you want to test the market before deciding your asking price, you can find the help from brokerage community in your neighborhood. Generally, they will tell you how fast properties are selling and what prices are reasonable. Remember not to list your property before you’re ready for it. 

Make sure your home can pass smell test

With years of experience, Dolly realizes that first impression is the most important factor for a successful property deal. How potential buyer feels and what she smells when entering a home is very critical. If you want to sell home, you must understand that an unpleasant or stale odor will lead to difficulty in reaching your money.

When a potential buyer walks into your home and realizes that the smell is slightly offensive, he/she has a bad experience that will negatively affect the decision of buying yours. In fact, smell is the factor most commonly overlooked by sellers because they might not even realize.  

Dolly reveals her secret is carrying a fragrant vanilla coconut scent in preparation for all property showings. In addition, you can use an air freshener or brew a pot of coffee right before a showing to make your home stink free. 

Know the rules to become a top broker 

Answering for question what it takes to becoming a top broker, Dolly said secret is playing by the rules, including standards and practices.

At the high-end market, standards and practices are different from those at the lower end. In lower segments, affluent property owners insist that all prospective buyers be vetted to ensure financial ability before letting them access to the properties. Besides, a novice broker might find the situation uncomfortable if a buyer is unwilling to disclose such information up front. However, in field of high-end segment, the precedent has been set early.

Dolly’s advice is convincing customers to play by the rules or reducing the number of viewings you can schedule. With a little explanation, your customers will become more compliant with the rules. You will save a lot of time by doing this.